With the consistent growth in the technology, the contemporary business firms have started to maneuver several extravagant marketing mechanisms to commune with their imminent as well as with the prevailing customers.
To meet the transforming market demands and customer needs, these driving mechanisms have become of great significance.
Modern Business considers Podcasts as a convenient marketing tool amid various tools for communicating with their customers instantaneously.
So What is a Podcast?
A “podcast” is sort of difficult to explain because there really isn’t anything else like it. However, we’ll try to give you a Full explanation of what the podcast is.
Podcast is an episodic series of digital audio files which any user can download and listen very easily. Currently, they are one of the most popular tools for learning and personal growth.
The History of Podcasting
The podcast was first mentioned by Ben Hammersley in a 2004 Guardian newspaper article. Mentioning the word “Pod” of the podcast, he borrowed from Apple’s “iPod” digital media player. On the other part, the “cast” of the podcast he took from Radio’s “broadcast” term.
However, you don’t have to own or use an iPod to enjoy a podcast. To put it in a nutshell, here’s the “formula of Podcast“:
iPod + Broadcast = Podcast
Podcasting has procured enormous marketability over the following time period. They have huge benefits that the businesses can have on their marketing efforts.
What is Podcast Used For?
Overall, podcasts have become so popular nowadays that they’re used in many spheres.
For instance, you can meet them in Entertainment, News, Music, Education, Business, Marketing, Health, and many other spheres.
Are Podcasts Free?
You can enjoy most podcasts free of charge. The majority of the last part you can purchase for less than a dollar (for instance, from iTunes or the website of the author).
How Much Money Can You Make from a Podcast?
Of course, there are many people who make a profit from Podcasts. This has become one of the most lucrative “jobs” out there.
While it ranges, the sum for some most famous podcasters goes up to $50k per episode or, in some cases, even more!
What Equipment Do I Need to Start a Podcast?
Every business has its specifications. Podcasting business is not an exclusion.
So if you really want to delve into this business, then you should consider a list of equipment. Here is the list of equipment that you’ll need to succeed in podcasting business:
- Headphones
- A high-quality microphone
- Skype
- A pop filter
- A boom
- Design software
- Software for editing and recording
- Podcast hosting acc
- A vanity URL
Top Advantages & Benefits of Podcasts
Strengthens the Tie (in Connection) With the Patrons
Podcasting is a way to muck in with forming a relationship with the intended audience (perceiver). The words being articulated by the speaker should be captivating for the audience. The listeners need to know a proper rational reason to listen to the podcast.
When the listeners find the talk on the audio engaging, they are enticed to pin back their ear more. This helps the company to build an enduring relationship with its audience and garner faith from the listeners.
Are Podcasts an Alternative to Videos?
One of the main benefits that any business holds is that podcasts are an alternative to the video content. There is nothing new in the fact that marketing via videos is crucial for any business.
But sometimes a company does not have access to the right equipment or might not have enough space to make a film. So, Podcasting is the perfect available substitute in that case as it requires the least amount of preparations and equipment.
Video making essentially requires multiple staff members to work on, right? In contrast, podcasts can go with only one person.
Besides, shooting Videos requires more funds, however, some firms may have financial constraints.
Do Podcasts Help to Increase Traffic?
Podcasting helps you to reach the broader range of audiences, outstretching to the new and futuristic audiences. This marketing mechanism makes your Brand name voguish among the budding customers.
The audience keeps listening to the audio as you continue to generate more and more audio clips.
Furthermore, your audience may suggest the podcasts to other people increasing the reach significantly and thereby an increased traffic kindling.
Simple & Easy to Make Marketing Tool
A podcast is easy to create and demands the investment of a little account. All you need is a good quality headphone and microphone in order to make your podcast.
The software which is used for editing is free of cost. To upload the video you need a good network connection, and everything’s done. Just increase its reach through promotional activities.
Podcasts Are Highly Captivating
Podcasts are considered as the best source that helps in impressing your potential audience with the help of transmitting your thoughts. We know that the internet is full of scribbled content so the audio file attracts and grabs the customers.
The message conveyed through the audio file can be extremely communicative and adaptive as compared to the written content. Deliver your company information through your public speaking skills and simultaneously establish your brand authority.
Related Article: 11 Marketing Strategies for Your Business Success
Podcasts Help to Create the Desired Brand Awareness
We all know that social media marketing in a big pusher of Brand Awareness. Podcasting helps to create a second scope online for your brand.
At the same time, regular podcasting can help make the product more familiar and consistent blooming your brand name to become a household name.
Synthesize the information about the product and the services you offer so the audience can relate the information in the podcast.
Podcasting ministers to as a sort of broadcasting mechanism for your business. This kind of uniformity and lack of variation is needed in any business marketing.
Podcasts Help to Improve the Public Speaking Skills
One of the many benefits of regularly hosting a podcast is skill building. Podcasting definitely helps you build up your confidence especially when you speak in public. This can be observed in several ways as the host does podcasting for a long period of time, he tends to see improvements.
The improvement in the speaking skills help one to perform his task better and, moreover, anchor these skills to some other places as well.
Podcasting helps you develop a wide variety of skills which are advantageous for you in the other areas of your business. You start to flourish as an ingenious and unruffled effortless speaker.
Podcasts Help to Setup a Brand Authority
Podcasting means conveying your knowledge and expertise through speaking. Building an authority must be the thing that your Business Firm diligently vocalizes for.
Deliver all the relevant information about your product and the services you offer and concurrently lay the foundations of your brand authority.
The customers and the audience only trust those business firms who provide them with precise information about their products and services. The written content may lack the information so podcasting can cover all those missing information. Share the information and ideas to help your company be established as an authority in the business.
Secondary Income Flow
The income flows that are subsidiary are always welcoming. We all know that any media form has content with it. Work for several hours or days for your podcasts if you want to succeed.
Place emphasis on the products that you refer to your audience. Once you create the podcast, begin to search for the sponsors for your channel who could provide you with the extra revenue stream.
Nowadays, most of the businesses use podcasts as their marketing and communication strategy. So, gear up and create your great audio files and help grow your company.
Enjoyed the article? That’s not all! You have also a Bonus. Enjoy it!
5 Best Podcasts of 2019
As a bonus, we provide you the best podcasts of 2019. Here’s the list:
- The Evolution of Teeth on In Our Time
- Eli Roth’s History of Horror: Uncut on Apple Podcasts
- 13 Minutes to the Moon
- This American Life
- The Wayne Rooney Podcast
James is the Founder & CEO of GurusWay.com. Majoring in Business and other life-changing sectors, James covers helpful content and shares his experience with the targeted audience.