Around 15 years ago, Facebook was just a coding project in Mark Zuckerberg’s dorm room. Currently, it’s a successful business with around $17 billion of revenue.
Here are some amazing facts About Facebook:
- There are almost 2.38 billion monthly active users as of March 31, 2019.
- Every second people create 5 new profiles worldwide.
- 76% of all Facebook users are females (out of 100% of all females) and 66% are males (out of 100% of all males).
- There are more than 83 million fake profiles created.
- People upload more than 300 million photos per day, etc.
Throughout time, Facebook has been developing and launching newer tools both for business owners and for users as well, increasing their profit and solving different problems for them.
Now, Facebook is again launching some new tools which help business representatives run automated ad campaigns, book appointments, as well as edit videos. Here we go!
1. Automated Ads
First of all, due to the new Automated Ads, business owners can develop a customized marketing plan after asking a few simple questions about your business and your goals.
Overall, Automated Ads are a clever way of creating effective ads for your business that can run on Facebook, Instagram, Messenger and Audience Network.
In addition, Automated Ads have some huge advantages, among which are:
- A recommended budget: they provide some recommended budget based on your goals.
- You can automatically create up to 6 different versions of your ad.
- Taking into account the information from your Page it provides you some recommendations or Audience options.
- Notifications, finally! You’ll be now informed about your ads performance.
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2. Manage Appointments
If you’re already running Facebook Ads, you can still access this new feature so don’t worry.
With the new ‘manage appointments’ feature, businesses now have an opportunity to:
- Accept various appointments Online.
- Add your business hours of availability.
- Send reminders to your customers through Messenger or text message.
- Customize your business list of services.
- Sync appointments with a personal calendar or another appointment management tool.
A new appointment booking feature has come! It will let business owners take and manage appointments via Facebook and Instagram.
3. Video Editing
In Facebook, now you can edit already existing video in Facebook Ads Manager in a new way.
This third new feature contains 3 new tools in total:
- Automatic cropping.
- Video trimming.
- Image and text overlays.
Overall, these new tools are designed to make the lives of business owners easier. Now they can simply and fast edit video so they can get back to managing a business.
Today, numerous business owners prefer Facebook for their business instead of other Social Media platforms. Totally, over 80 percent of small business owners use Facebook for their marketing strategies so they will solely get a huge benefit from these new tools.
In a nutshell, Facebook Business Tools are a subset of Facebook Products. Each of them tackles some matters and provide various support to website owners and publishers, web development companies and developers, marketing agencies, business partners (as well as their customers) and others integrate, use and exchange information with Facebook.
James is the Founder & CEO of GurusWay.com. Majoring in Business and other life-changing sectors, James covers helpful content and shares his experience with the targeted audience.