Young professionals or even small business owners often find SEO to be daunting.
The experience becomes even worse as you can find numerous websites having out-of-date information, half-truth, or misrepresented information discussing the best ways of implementing SEO strategies.
The good news, however, plenty of FREE training tools are available to help any knowledge-starved newbie become an SEO expert.
Of course, the critical thing is to understand the essentials and then also invest the necessary time to mastering everything.
I have explored and brought to you the top resources where you can learn SEO courses and get certified.
But first, let’s understand why you may need an SEO course/certification.
Why do You Need an SEO Course or Certification?
Get Well-Structured Training
When you start learning about SEO, you can quickly feel lost.
Yes, numerous new terms can turn out to be overwhelming. From keyword research to link building to on-page optimization, among others, this type of stuff is available on Google.
Reading all the posts that may take longer to understand its content makes things worse.
With an organized SEO training program, it is not necessary to go through billions of blog posts.
Begin with the first class, take useful notes, and continue to lesson two — no guesswork or wondering about what should be next. There is a set program to be followed set.
In fact, with such a structure, learning is faster and highly effective.
Study With Legit Experts
SEO experts train most of the SEO courses themselves. That means you learn from an experienced instructor.
Someone who truly knows what the lesson entails makes a big difference. And considering one, it’s easy to believe the advice given.
In fact, from these folks, there is nothing to assume because they are legit and real SEO pros.
Show Your Skills
A lot of people acquire certifications to earn the title SEO certified. Honestly, this is not all similar to juggling around or playing pianos.
There is no other way to fast show the world that you understand what you’re doing. This is where certification comes in handy. Others will know that you went through a program, undertook a test that you passed successfully.
Why should you invest in SEO training?
One straightforward and valid reason is that SEO works.
Every day Google processes billions of searches. With this volume, undoubtedly, rankings among the top results are valuable for a business to get more traffic. Investing in the training will generate more leads that translate into sales.
Small businesses are reaping from online searches due to SEO. Thanks to the invention of smartphones, research results are received on the go.
Nowadays, people often search for things when there is a need and prepared to purchase. Local SEO puts your store on the radar for ideal and potential customers. The results will be based on your quick decision making.
What’s more crucial, a business that ranks high on the search engine earns credibility.
Many internet users focus only on google results when planning to buy a product or service. The chances are that they will be pre-sold to businesses that appear first.
Plus, this is a sign that the website is found to have relevant content. Clicking to the site will, in turn, drive sales and also build trust between you and the potential consumers.
So SEO is a constant process. That means the more you invest in the training, the better for your business. It’s still good even if you use the best SEO tools at hand and your site is already highly ranked so that you remain there.
To get to the topmost spots you should develop really effective and smart SEO strategies that will make you outrank your competition.
While some consumers still opt for the traditional ways of knowing about a product, the truth is that the era is gone. Searching and instant online shopping will remain, grow, and evolve.
In turn, SEO will keep changing, as well. So this is why it’s essential to invest in yourself now and prepare your business for future success.
Related Article: 5 Best Tools to Check Competitors’ Websites
12 Best SEO Training Courses (Online)
1. Moz
Another prominent name in the SEO sector is Moz. On their website, you can find the MOZ SEO training course because of the widely regarded blog that is full of reliable resources.
The options of courses and training available here are interesting with different prices.
There is also tailored training that will suit your specific needs.
2. HubSpot FREE SEO
HubSpot is a renowned player in providing digital marketing resources. The good thing about the SEO courses is that they are completely free. Hubspot offers a free SEO course that teaches aspiring SEO specialists on generating strategies that can help your business and career growth.
Even though there is no certification, this is a worthwhile learning option. Whether you have limited time or eve budget, the different lessons covered are useful.
3. Yoast
As many of you may know, Yoast offers the strongest SEO plugin for WordPress.
Besides being a leader in the WP SEO industry, Yoast has its own Academy to provide high-quality courses on SEO including technical SEO, Content SEO, etc.
The available courses enable you to get in-depth learning of the skills. Beginners can access free training and later upgrade to the all-inclusive bundle.
4. Traffic Think Tank
If you value interaction with real pros, then get to Traffic Think Tank. The site uses the popular messaging app, Slack, to create a premium SEO learning community.
Although it is quite expensive, the tools you can access are exclusive.
5. Lynda
When looking to explore the SEO world, then Lynda.com should be your choice as it’s one of the best SEO courses.
You can access 950+ SEO courses and learn everything about related topics. There is a free trial for one month, after which you will need to upgrade for unlimited tutorials.
6. Distilled U
This learning platform is absolutely about SEO. You get access to a free trial demo, having three modules. After which you upgrade to the monthly or annual membership plans.
The course contents are interactive, enabling you to learn, and build connections and credibility.
7. Shopify’s Beginner’s Guide to Ecommerce SEO
Getting more traffic is the purpose of any business owner, especially if they have an eCommerce business.
Shopify’s “Beginner’s Guide to eCommerce SEO” is your perfect guide to your online shopping business. Learn about keyword research, website structure, as well as on-page SEO to take your business to success.
8. The Blueprint Training
This platform offers an annual membership plan for SEO agencies who want to scale up their operations. It includes access to SOPs, video training, deliverable templates, private Slack, and proprietary tools.
The prices are available for every module.
9. Search Engine Land’s SEO Guide
During your learning space at the Search Engine Land, you’ll cover such factors as exploring types of search engines, content, site architecture and search engine success, and others.
10. Gotch SEO Academy
Businesses can execute content-centric by choosing one of the most advanced and best SEO courses.
You can take part in the Gotch SEO course by submitting an application.
11. Search Engine Optimization (SEO) Starter Guide
Who is this SEO guide for?
This is for any person or business individual who owns, manages, monetizes, or promotes online content via Google Search. So if you want to build a thriving business, master this SEO Starter Guide.
12. SEO That Works
The training o this platform is not intended for everyone because it is not cheap.
Nonetheless, as an investment, be sure to gain valuable knowledge from Brian’s content strategies and link building.
Also, you’ll watch true case studies and confirmed SEO strategies.
13 Best SEO Certifications
1. Coursera
Although well-known as an online learning platform, Coursera is also reputable in offering high-quality certifications from various authority companies.
While covering the different SEO Specialization courses, you get familiarized with six basic lessons that are making it an excellent great place for gaining knowledge.
2. ClickMinded
This is another widely recommended SEO certification that thousands of agencies, startups, and entrepreneurs use.
Alongside the skills acquired from the ClickMinded free course, you can choose the one-user bundle for credibility purposes. This platform is a great option, even if you need a course for multiple people at once.
3. MarketMotive
If you’re not only interested in developing your SEO skills, then MarketMotive will be a suitable choice.
After completing the extensive training, you can pass the examination to show that you’re a real SEO expert.
4. Online Marketing Institute
If looking for an excellently reliable source of essential SEO learning, then OMI will serve you well. This institute has developed progressive SEO training and website optimization courses.
Marketing and digital experts will not only help you increase organic rankings but also get excellent certifications.
5. SEMRUSH
My other favorite SEO learning tool is SEMRUSH.
The platform offers multiple and free online courses that come with certification. Their lesson is delivered by an expert SEO specialist with real-time experience in this industry. It entails eight modules covering the basics, technical, on-page and mobile SEO, etc.
Start learning SEO course for beginners here:
6. Mangools
Mangools has free 9 chapters of SEO guides. There are many real cases, downloadable PDF lists, and infographics that nicely outlines the way SEO works.
They also offer a completely Free guide that includes the test, certificate, and PDFs.
7. eMarketing Institute
If you’re looking for Free SEO courses, eMarketing Institute is the best option. It’s known to offer free 10 beginners level SEO training. With a downloadable PDF book of 156 pages, you will cover SEO related topics.
While surfing at their website, you can find many other digital marketing-related books there.
8. Udemy
Not only will you experience excellent SEO training, but it also comes at an insanely cut-rate. At Udemy, you will learn how to rank number one on Google and master SEO skills.
The requirements, however, are SEO basics and a WordPress website. When you complete the course, you can get your certification and excelling your CV.
9. Reliablesoft Complete SEO Course Bundle
This Reliablesoft SEO training bundle consists of four classes. The platform is highly rated because it teaches everything about SEO.
Once enrolled and completed the classes, you earn a certification. The price is not that high, it’s just $29.
10. SimpliLearn
SimpliLearn is among the main players in SEO online training.
Completing the course, you can get your certifications. The course comprises videos of 30plus hours and various topics. Don’t forget that excelling in SEO is one of your secret weapons to beat your competitors online.
You can start learning at the Simplilearn YouTube channel. They have numerous subscribers and provide high-quality Tutorial videos. Check this video – SEO Tutorial For Beginners out here:
11. IDM Education
IDM Education is a paid membership SEO online training which lasts quite long. The certification course is designed for marketers involved in online marketing.
The class is instructed by an expert and provides you the needed materials and training to drive more qualified traffic to your website from search engines.
12. Google Analytics
Google Analytics should definitely be among the best SEO courses if you want to become a really great professional.
Any ambitious digital marketer can learn all facets of SEO on this platform. The course is available for both beginners and advanced users.
13. Digital Marketing Institute
Why Digital Marketing Insitute is among the best certifications providers?
Because it has one of the highest quality SEO courses on the web for SEO enthusiasts of any skill levels. The cost and duration of the programs vary widely with what you wish to learn.
However, when done, you’ll get your quality certificate.
Conclusion
SEO today is among the most dynamic and fast-growing fields. It is, however, also quite frustrating, mainly if you depend on old-style tactics that are not effective.
For that reason, it is vital for everyone to be knowledgeable and also learn always. The complexity in SEO needs more than creating links, content, and the addition of keywords.
Of course, implementing such a strategy will enhance your organic search ranks and increase the brand’s visibility.
Not only will this help you to dominate in search engines, but also it provides excellent experiences that, in the end, generate leads and profits.
Hopefully, this guide will lead you to SEO success and make your business grow.
Good Luck! ✌️
Holding a Ph.D. in Business Studies and having over 10 years of work experience in the Business & Marketing industry, Albert loves to share his knowledge and practical tips with the audience.