You must have heard about LSI (Latent Semantic Indexing) keywords. It’s the compelling semantic keywords that can help to boost your SEO.
You have heard or know about LSI keywords. If you have heard or know, then that’s good.
If you not heard or don’t know, then there is no problem.
Because today I am going to tell you everything about LSI keywords like why they are essential, how to use LSI keyword, whether or not they boost your SEO, etc.
In the end, you will find this post very helpful, and you will get many ideas about how to use the LSI keyword.
If you want to optimize your content for search engines and also want to drive a lot of organic traffic, then this is for you.
So here are the steps of how to use the LSI keyword, that I am going to cover now in this post:
- What are the LSI keywords?
- Why are LSI keywords essential?
- How to find LSI keywords.
- How to use LSI keyword in content.
- Final thoughts.
Let’s drive more organic traffic.
But first, here’s what you should understand.
1. What are the LSI keywords?
LSI (Latent Semantic Indexing) keywords are words and phrases which are semantically related to your primary keyword.
For example, if you have written a post on Apple technology company, logically you have written about Steve Jobs or iPhone.
LSI keywords are related words to your primary keyword.
Suppose you have used LSI keywords in your post. Google will understand your post that it is written about Apple company, not an Apple fruit.
And they will differentiate your base from the searches related to “Apple fruit“.
Here also another example.
If you are searching LSI keywords of Exercise, you will get the words and phrases like exercises at home, exercise benefits, exercise synonyms, list of activities, home exercises to lose weight, etc.
An easy way for your understanding, the LSI keywords are the most relevant words and phrases of the main keyword.
2. Why are LSI keywords Essential?
It’s essential to use LSI keywords in every content as it boosts your SEO performance.
If the LSI keywords are correctly used in the content, then it aids in the ranking, it also helps to rank main keywords as well another related search.
If the LSI keywords are smartly used more, then it also improves the organic traffic, and it has the potential to rank better.
If you saw the content of bloggers or content writers who write content for a website, they use the more LSI keywords correctly in their content.
Also, this is one of the best ways to rank high in search results, and that’s why their post ranks higher.
The semantically related keywords to the main keywords increase the content’s credibility.
The LSI keywords improve the authority of your blog. And that’s why the LSI keywords are essential, matters a lot in ranking.
3. How to find LSI keywords?
If you want to find semantic keywords, you need the right tools.
There are many free tools, some of them are the following.
1) Google.com
You can also use Google to find semantic keywords.
As you may already know, LSI keywords are the related words and phrases to your main keywords.
You can find it at the bottom of a search results page in google. The results you get will be similar to LSI keywords.
For example, I searched for “what are LSI keywords.”
At the bottom of the page appeared some more suggestions and options.
So these are the LSI keywords I was looking for.
You will also use those ideas in the content. It means you can use those results which will be similar to semantic keywords and images both you can use in your content.
For example: if you search “best destination places” you will get many related topics and words which are similar to semantic keywords.
2) SEMrush.com
SEMrush is the best SEO tool. For finding semantic keywords, it is best—around 3 million of people worldwide using this tool.
This tool has the best feature for finding semantic keywords.
People know this feature as “SEO Content Template“. It suggests all semantic keywords which are related to your primary keyword. It is effortless to use.
Recently I searched the primary keyword “how to start a blog”, and I found many semantic keywords like “how to start a blog and make money“, or, for instance, “How to start writing a blog“, etc.
Overall, it’s quite an Excellent tool.
You can use SEMrush to discover your competitors.
Afterward, you can quickly check the competition for a keyword and best your rankings. It analyzes an entire list of your competitor’s organic keyword rankings.
If you want to discover your competitors based on organic keyword positions, then there is a small process:
- Go to SEMrush.
- Go to organic research.
- In the search box type, your competitor’s website URL and click enter.
Eventually, you will get a list of keywords, through the list you can see the ranking of the competitor’s website.
So this is the process of how to discover your competitors.
If you Are using a free SEMrush account, then you can see ten keywords as the free version is quite limited.
3) Serpstat.com
Serpstat is the best all in one SEO tool kit. It contains 5 tools:
- Keyword research.
- Backlink analysis.
- Competitive analysis.
- Site audit.
- Rank tracking.
Serpstat has three features with the help of these features you can find LSI keywords. The parts are related keywords, search suggestions, search questions.
Related keywords: this feature is fantastic. Associated keywords report shows you semantically related words to your primary keyword.
Search suggestions: it helps you to find a long-tail keyword.
Search questions: this feature is similar to search suggestions, but it gives you tips in the form of interrogative from these questions you will find a lot of content ideas.
Serpstat’s price starts at $19.
4) Ubersuggest.com
Ubersuggest is a beneficial tool to boost your SEO.
The SEO tool can help you identify keywords to targets as well as semantic keywords.
You can easily find semantic keywords for use in your content.
Also, it allows you to find new content ideas.
Ubersuggest is very cheap comparing to other SEO tools. Its free features are beneficial and effortless to use.
Go to Ubersuggest and enter your target query and click on suggest. You will get a list of keyword suggestions.
5) LSIGraph.com
This tool LSI Graph is a perfect tool for everyone. It is effortless to use without sign up, and without difficulty, you can find LSI keywords. It generates a lot of long-tail keywords.
For using this tool, you don’t require any specific skills and knowledge. Everyone can use this tool. Just enter the keyword and see the list of LSI keywords.
For example, if you want to use “content writing tips” keywords in your content.
The tool will provide you similar words and phrases like content writing tips for beginners, content writing tips for beginners pdf, how to write good content, how to become a content writer, etc.
If you are using this tool, you will get a lot of ideas as well as it’s LSI keywords and you can easily use it in your content to boost your rankings.
If you know what are the latent semantic keywords and how to use them in the content, with the help of these tools, you can increase your site’s SEO performance.
Finally, the last part of the content that’s crucial.
In this step, you will get many ideas about how to use the LSI keyword.
4. So How to Use LSI Keywords in Your Content?
In fact, there are numerous ways to use LSI keywords in the content.
1) Try Using latent semantic keywords in the Title of the Content
The semantic keywords are extended tail versions of your primary keyword.
That happens quite often.
But many times you will see semantic keywords like long-tail keywords. You can use these types of LSI keywords for your benefits.
For example: if your main keyword is ” Work from home jobs”, and you have got one LSI keyword that is “Work from home jobs for teenagers”. In this case, it is better to use the LSI keyword in the title.
Why?
Simply because it ranks for both keywords ” Work from home jobs” and “Work from home jobs for teenagers”.
If a person searches ” Work from home jobs”, that time they can find your post. And if they search “Work from home jobs for teenagers” at that time, also they can see your post. It is because of the LSI keyword.
2) Mention LSI keywords in the Headings and Subheadings
Use LSI keywords in headings and subheadings (H1, H2, H3 tags).
If you are using it in headings and subheadings, then it is a benefit for you.
Google especially pays attention to them. It’s one of the best ways to increase organic search rankings.
3) Use LSI keywords in the Description
It is one of the best ways to use LSI keywords in Meta description when it comes to SEO.
A good illustration is always beneficial.
Firstly, use your primary keyword and then the LSI keyword, use both but in a proper way without affecting readability.
4. Keyword Density
Today, many experts say the keyword density doesn’t matter. But my years of experience say that all in all it does play a role in the quality content.
Remember not to use your keywords too often.
For instance, many sources of advice, you have you to use without affecting readability and flow of content. Use keyword density under 1%.
5. Use Latent Semantic Keywords in the Images
Mention semantically related keywords in the image Alt tag.
Google pays equal attention to your content as well as your Image, which is used in your content.
One of the advantages of using LSI keywords in image alt tags is if you are doing this, then it has the potential to rank your images in Google’s image search results.
Final Thoughts
I believe you have found this post very helpful.
I hope you have understood everything about LSI keywords like why they are essential, how to find LSI keyword, how to use LSI keyword in content to increase organic traffic.
Now you have enough ideas on what are latent semantic keywords and how to get the most out of them.
Hopefully, you’ll use them in the best possible way in your content.
Finally, remember to always avoid keyword stuffing and without affecting readability use LSI keywords.
James is the Founder & CEO of GurusWay.com. Majoring in Business and other life-changing sectors, James covers helpful content and shares his experience with the targeted audience.