Public Speaking Guide for Entrepreneurs

Some day you will have to deliver a speech to potential investors, entrepreneurs, clients or other business representatives at an industry conference.

When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. But are you ready for that?

Surveys show that Glossophobia –  the fear of public speaking, is one of the most common fears in the world. People are afraid of it even than death.

Once you’ve already said everything you set out to say, you don’t get a second chance to change anything. Our Entrepreneurship Gurus will prepare you for the public speaking from your introduction to your wrap-up. You can do so by:

1. Connecting Them With Each Other

Imagine some rock concert. What’s the first thing the singer says to the crowd after jumping out on stage?

“Hello (and the current city name here)!”

Remember that you should make the audience to go wild and get into the show. The audience feels as if they’re a part of something bigger – the same goes for public speaking events.

When an audience hears, “You’re all here because you care deeply about your business success,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them and get some valuable information.

2. Connect With Their Emotions

Speakers always try to get their audience emotionally involved in the topic they’re talking about. There are numerous ways in which to do this, such as using trustful statistics, tendencies, some stories, pictures or videos that really show the importance of the topic. 

For instance, showing pictures of an accident related to drunk driving will definitely send a specific message to an audience of teenagers and young adults. It may be quite enough to get your point across and engage your audience fully.

3. Keep Going Back to the Beginning

Revisit your theme throughout your presentation. Linking back to your initial thesis can act as a reminder on the subconscious level of why what you’re currently telling them is that important.

If you just mention the theme of your speech at the beginning and never mention it again, it will give your audience the impression that it’s not really that important.

4. Link to Your Audience’s Motivation

After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there.

Be as specific as possible. Using the previous example, discuss some useful strategies what can be done to help to boost their businesses.

5. Entertain Them

We agree that very few speeches or presentations are meant to be entertaining in a funny way, audiences will become more relaxed and will be engaged in the theme of the speech.

Express something from the past with emotions when you tell some kind of story from your past or that of a well-known historical figure.

6. Appeal to Loyalty

Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

Just appeal to your audience’s loyalty to their country, company, service, product or cause. This way your audience will feel that you’re speaking directly to them and talking about their exact case.

7. Tell Them the Core Benefits of the Presentation

Start your presentation by telling your audience what exactly they’ll learn during the whole time being there, and how they’ll learn it.

Never expect them to listen carefully if they don’t have a clear picture of what would be the next point. If your audience knows what to listen for, they’ll have more motivation to stay engaged throughout your entire presentation.