Content marketing is broadly utilized by the vast majority of marketers and businesses. It is an indispensable part of Digital Marketing.
According to Content Marketing Institute and Marketing Profs, 91% of B2B marketers guarantee to utilize content marketing to achieve customers.
That is a lot of content to contend with and, tragically, it’s easy to feel this challenge when your content isn’t showing up in search results or in your audiences’ newsfeeds.
Contentualize is showing few content marketing trends that you can’t ignore in 2019.
Email Marketing
Many marketers realize that the B2B or business-to-business, idea defines a discussion including the exchange of products, information or services between two or more business entities.
The following are few email marketing specific measurements from three major players in the B2B email marketing world.
Alone, each is somewhat convincing but combined, they ought to be all you need to perceive the effect a well-executed B2B email marketing campaign can produce:
- For each $1 spent, $44.25 is the normal profit for email marketing investment (Experian)
- 77% of consumers prefer to get authorization based marketing communications through email (Exact Target)
- 72% of B2B buyers are well on the way to share helpful content via email
Audio & Video
Video also assists with SEO. Forrester Research reports that it is multiple times simpler to rank a video in Google’s search results than other content.
Video content will turn out to be much more search engine friendly because of an increase in closed captioning. Savvy marketers have begun utilizing AI to translate audio to create closed captions for their local videos, and this has made them more accessible.
Related Article: 5 Secret Weapons to Beat Your Competitors
Social Media
A great deal of B2B companies has either attempted to grasp social media marketing or level out ignored it.
In spite of the success that B2C organizations have seen with social media, B2B organizations still depend on traditional strategies like cold calling and attending business networking breakfasts.
Those strategies are effective, however, they shouldn’t be utilized instead of social media.
Influencer Marketing
Generally, influencer marketing is a field of marketing that centers around utilizing key leaders to drive or showcase a brand message to the bigger market.
As opposed to selling directly to a major group, rather, you can inspire, enlist or even pay market influencers to promote what you need to offer.
In today’s world, content is everything and to appreciate achievement, you’ll have to make content to engage with the influencers you’re focusing on.
James is the Founder & CEO of GurusWay.com. Majoring in Business and other life-changing sectors, James covers helpful content and shares his experience with the targeted audience.