Wondering how to develop marketing strategies for business growth? Do you have a growth target for your business that you want to achieve in the few months or years?
If yes, you need to use a combination of proven marketing strategies to promote your products and services to your target audience especially your Instagram free followers.
Once you know where your target consumers hang out online and offline, you can reach them effectively with these strategies.
1. Use Well-Targeted Facebook Ads
Facebook offers a unique marketing platform with its ad targeting. This one of the 11 marketing strategies to fuel your business growth.
Your ads will be seen by a well-defined audience based on age, gender, location, interest and a ton of other factors.
That’s why at least 2 million businesses of different sizes post their ads on Facebook.
Posting ads on this platform is quite simple. Here’s what you need to get started:
- Create an attention-grabbing headline.
- Add a sub-headline that explains the benefits of your product or service.
- Include a high-quality image of your product or one that is relevant to your service.
- Use the Facebook Ads Manager to test various ad sets.
- Try posting ads so they show up early in the evening, on weekends or at the time when your audience is most active.
2. Create Video Tutorials
Providing video guides is one of the most effective ways to promote your brand.
Create video recordings that show your audience how to solve a problem. Take them by the hand and walk them through the process one step at a time.
Video guides now attract more views than long articles and your clients will love to watch your 5 to 10 minutes video clips. They put a human face behind your brand and help you to build trust quickly.
Many viewers will share these videos with friends and you will eventually start to enjoy an increase in sales.
3. Send Direct Mail
If you run a physical office, direct mail should be one of your key marketing strategies.
Now that online ads have become so prevalent, direct mail using beautifully printed brochures, catalogs and flyers has become extremely effective.
In fact, you can get a response rate that is as high as 90 percent with print marketing.
To increase its effectiveness, put in all your online contacts like web address, email, and social media accounts.
Then direct readers to get a discount coupon, a free gift or special offer on a landing page on your website.
4. Use Google My Business (GMB)
If your business targets local customers, using Google My Business or GMB can attract hundreds of new leads daily.
For instance, if a prospect searches for “best plumber in Brisbane” in Google Search, they will see a list of plumbers who have claimed their GMB listing on top of the organic search results.
If your business ranks among the top three businesses in your locality, you will get a ton of traffic to your website.
You will also receive many phone calls and a large number of fresh customers will come to your business premises.
Using Google My Business allows you to enjoy multiple benefits of powerful Google platforms such as Google Maps, Google Reviews, and Google Insights.
You will also enjoy a high level of credibility that most users attach to the information they find through Google.
5. Be Active on Social Media
Social Media Marketing is currently one of the most important marketing strategies you should use to fuel your business growth and succeed in the technologically developing business world.
Your new and old customers are going to look for your business on Facebook, Instagram, LinkedIn, and other social media channels.
If you are not active there, they will go to your competitors. Social media should no longer be an option but an integral part of your business.
Just as you won’t do business without a telephone, you mustn’t do business without an active social media account.
Use your Facebook and other social media accounts for customer support and to announce new deals or discounts.
You can host quizzes and competitions and your audience will grow and you will be able to capture more leads.
6. Practice Consistent Email Marketing
Email marketing is the bedrock of digital marketing. It is the best way to nurture the leads you capture on your website, through social media or through phone calls.
Most of your prospects may not buy from you instantly but once they give you their email address or subscribe to your newsletter, you can follow them up.
Start your email marketing with your “lead magnet“. Offer your visitors an irresistible offer that you can give away to get their email address.
Some of the best examples include:
- Giving out a free e-book.
- Providing a special report.
- Offering a free service trial.
- Sending out discount coupons.
- Admitting new members to exclusive parts of your website.
Email marketing is quite easy to set up and run. Search for the list management service that will suit your budget and type of business.
Related Article: 5 Secret Weapons to Beat Your Competitors
7. Offer Free Consultation
If you provide professional services, you can grow your business by offering your expertise for free. So this can also be one of the most marketing strategies for business growth.
When you position yourself as an expert in your niche online, it will be easy for you to generate many new leads in a short time.
Don’t be scared of disclosing information that people will take and run away.
On the contrary, as you provide lots of free information, people will develop trust and attachment towards you.
While there may be a few free info hunters who will not return, the majority of your ardent followers will gladly pay for your services. This is the secret behind successful relationship marketing.
To make your free consulting time more valuable, you can set a limit on the amount of time you will spend per consultation and offer the consultation as a gift in exchange for your prospects contact details.
This marketing strategy works best when you have a high priced service that you can advertise to the people who receive your free consultation.
8. Work with Influencers
Influencers on social media have taken many years to get a large number of followers and fans. If you are just starting out, you can reduce the time required to acquire followers by working with key influencers in your industry.
For instance, if your business is in the fashion industry, you can search for fashion bloggers on social media and then follow them.
Here’s what to do when you need to use influencer marketing:
- Use the search system to locate active social influencers.
- Make sure their views are in line with your company’s values.
- Engage them by promoting them on your blogs and your social media posts.
- Reach out to them personally.
- Offer to write a high-quality guest post on their blog.
Working with influencers is a tested and proven method of leveraging on their reputation and a large number of followers for faster business growth.
9. Make Use of Coupon Deals
Coupon deals are constantly offered to customers on sites like Groupon. These deal sites attract a large audience which can be divided into segments.
You can use coupon deal sites to reach real success. Provide limited-time discounts to people in your locality or all over the country.
However, you must be aware that sites like Groupon require you to offer a 50 percent discount on your regular price. Then half the income from your product is paid to Groupon. So you may need to search for more profitable sites.
However, bear in mind that the main purpose of coupon deals is to capture leads and get people to use your product.
After that, you must get them to keep on buying from you.
10. Start a Loyalty Program
A loyalty program is one of the marketing strategies for business growth. It will help you reward existing customers, retain their patronage and encourage them to buy more from you.
It also enhances your communication with your customers and helps you to attract new ones through referrals.
If you want to start a new loyalty program, here’s what you should do:
- Choose a reward that will be valuable to your customers
- Make the process of accumulating loyalty points simple and transparent
- Reduce the management tasks involved in running the program with automation
- Review your program regularly to see who your loyal customers are.
11. Develop a Content Marketing Strategy
Content marketing is creating and posting valuable information that meets the need of your audience and moves them to take profitable action.
This marketing method is a long-term strategy that produces sustainable growth.
While it can be demanding initially, it is very effective because it enables you to develop trust and use the content to promote your business for many years without much additional effort.
Some of the vital aspects of an effective content marketing strategy include:
- Customer and keyword research.
- Search engine optimization.
- Consistent promotion of content in social media and through guest posting.
- You don’t have to limit your content to articles, you can also create podcasts, videos and free online courses which can also be delivered through email.
Conclusion
Marketing strategies develop over time and you should follow the digital marketing trends and be extremely flexible to stay in the competition.
To make your business more successful you should not just follow some guidelines and valuable advice, but also create your own guides and know-how throughout the time.
Now you have 11 most effective marketing strategies that you can use to grow your business. These strategies have worked for many small and mid-sized business and they can also work for you.
James is the Founder & CEO of GurusWay.com. Majoring in Business and other life-changing sectors, James covers helpful content and shares his experience with the targeted audience.